During these sessions, students will discuss and develop their own marketing communications research. The module links closely with Digital Marketing and PR, providing a sound theoretical framework for the practical planning of marketing communications. Advertising is a function of business and one component of an overall marketing strategy. In advertising, an organisation pays for its message to be broadcast or made public in certain locations. Advertising aims to promote a company’s products or services and raise the profile of the business and brand name.
To view and register for any upcoming guest lectures, visit ouruniversity events webpage. Advertising campaign — otherwise, how will you know if it has worked or not? Digital methods can be tracked and can return a detailed analysis including stats and figures of how well your ads are doing.
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